SPIN-Farming Certification Means Business

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What’s it good for? SPIN-Farming certification doesn’t leave you wondering. Once you’ve earned it, what you’ll have to show for it is a moneymaking farm business. The certification program is focused, rigorous, performance-based and produces a measurable ROI.

Completion time depends on the level you are starting from. Here are the levels:

SPIN-Farming Levels of Achievement

$ Pro 1 (Basics concepts) – Novice ($500 average gross/week)
18 Credits
Covers:                                                                                                                                     >Design
>Production techniques
>Basic, low-cost infrastructure and gear
>Harvesting & prepping practices
>Safe farming practices
Graduation requirement: present the plan that generated $500 average gross/week in revenue- crops grown, unit amounts, sales channels, pricing, number of marketing weeks

completion of this level signifies a novice farmer

$$ Pro 2 (includes 2.0 concepts) – Apprentice ($1,000 average gross/week)
21 Credits
Covers:                                                                                                                     >Equipment investments
>Land base allocation
>Extended marketing period
Graduation requirement: present the plan that generated $1,000 average gross/week in revenue – crops grown, unit amounts, sales channels, pricing, number of marketing weeks

completion of this level signifies an apprentice farmer

$$$ Pro 3 – Experienced ($2,000 average gross/week)
12 Credits
Covers:                                                                                                                                   >Work rate
>Cropping strategies
>Crop repertoire
>Extended marketing period
Graduation requirement: present the plan that generated $2,000 average gross/week in revenue – crops grown, unit amounts, sales channels, pricing, number of marketing weeks

completion of this level signifies an experienced farmer

$$$$ Pro 4 – Expert ( $2,000+ average gross per week)
12 Credits
Covers:                                                                                                                                >Maximized marketing period
>Season extension
>GAP compliance
Graduation requirement: present the plan that generated $2,000+ average gross/week in revenue – crops grown, unit amounts, sales channels, pricing, number of marketing weeks

completion of this level signifies an expert farmer

No grades. No papers. You learn by doing with online guidance from a SPIN mentor and peer-to-peer support.

Here’s how it works:
>Pick the level you are starting from
>Be assigned a SPIN mentor
>Earn SPIN credits (you might already have)!
>Achieve progressively higher levels of proficiency and revenue
>Create a moneymaking farm as you go, at a pace that suits your abilities, time and resources

Here’s graduation requirements:
>Follow our online learning program
>Pass a 25 question test
>Provide key 5 SPIN metrics for each level you complete
>Create a moneymaking SPIN farm

For more details on SPIN-Farming certification, go here.

SPIN-Farming Member Meetup with Cathy LeValley

SF photo PPT Cathy LeValley mailchimp healthy snacks

WHEN: July 12, 2pm ET

WHERE: Online

REGISTER: Members can register here.

LEARN FROM THE BEST MINDS IN BACKYARD FARMING TODAY, LIKE CATHY LEVALLEY, IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE

# 1 Success Factor No One Talks About

Courtesy of Roxanne C., Philadelphia PA

Soil building. Sustainable growing practices. Eliminating waste. These are what new farmers obsess about. They’re overlooking something that has a far more important impact on their business. No matter how good a grower you are, your farm’s success is dictated by something you can’t always control, and don’t think too much about until your gas bills start coming in or you start nodding off at the wheel. It’s distance to market.

Even if your market commute isn’t taking a big toll on your expenses or health, it’s a key business factor that needs to be weighed when considering new or different markets, or figuring out how to reach your revenue goal. Here is your key decision:

Longer drives to bigger markets with greater revenue versus shorter drives with potentially less revenue

To help you decide you need to calculate gas expense, commute time, and hours spent at market for each type of commute. Here are some of the trade-offs:
  Longer drives require that you are able to reach your revenue benchmark and has to justify the gas expense

  Short distance drives means less gas expense, but also maybe less revenue

  You might have to go to several short distance markets to meet revenue, but that means more time at markets

There are no easy answers to this crucial question, but not addressing it means your farm business is less likely to go the distance.

 Don't assume a long commute isn't do-able or worth it. And yes, farmers are commuters too.

Don’t assume a long commute isn’t do-able or worth it. And yes, farmers are commuters too.

LEARN THE BUSINESS OF GROWING FOOD FROM FARMERS WHO KNOW HOW TO GO THE DISTANCE IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE

Flexibility Is A Farmer’s Most Valuable Asset

Courtesy of Roxanne C., Philadelphia PA

Saskatoon is losing a farm many never knew was there, especially its neighbors. Wally Satzewich has sold the birthplace of SPIN-Farming, a suburban-style house that served as a backyard farm for over 25 years. Gone are the beds, the greenhouses and the basement grow room. The backyard farm that was built over a quarter of a century took just a few weekends to disassemble. That’s the beauty of SPIN-scale farms. When
life changes, they can too. Here today. Gone tomorrow.

Being rooted to the land is what has defined farming for generations. The practical reason is all the time and effort spent in soil building. But since SPIN farms are typically 40,000 sq. ft.(about an acre) or less, soil doesn’t represent a big investment. The plot in Saskatoon was only one of several Wally uses, and at only 1,000 sq. ft., it’s easily replaced.

Wally is still a full-time farmer. His home base now is Pleasantdale, and it meets two of his biggest farm requirements – municipal water service and a good Internet connection. His grow room is put back together, and the greenhouses may or may not be pressed back into service. He’s figuring out how to structure his new operation now that he has a 2 hour commute to market instead of a 5 minute one. His crop repertoire is getting a revamp.

But he’s got lots of options because he realized long ago that being tied to the land can mean having a noose around your neck. In a time when the ability to change quickly and continually is a competitive advantage, permanency isn’t at all useful. Flexibility, not land, is a small farmer’s most valuable asset.

SF photo fb mobility farm definition

LEARN THE BUSINESS OF GROWING FOOD FROM THE MOST FORWARD-THINKING MINDS IN FARMING TODAY IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE

 

Set for Steady Cash Flow

Courtesy of Wally S.,Wally’s Urban Market Garden, Saskatoon SK

I picked up my onion sets today. Unit cost was  $1.388 per lb. for bulk sets, around $70 per 50 lb. bag. Total cost  was $416. Not the type of cash you want to lay out this time of the year, but if you want to make money, you have to spend some, and onions are a  guaranteed moneymaker. Sets are worth the cost because they give you a jump on production and get some cash flowing early in the season.  .

I  use several different cropping strategies, planting over the next few months for scallion, green onion, and mature. Onions are one of those crops that  produces a steady return on investment throughout the entire season. They contribute at least $10k to my total revenue target. Over the season those $10k’s add up..

Growing onions from sets is a good approach for early season production and for growers with short seasons.

Growing onions from sets is a good approach for early season production and for growers with short seasons.

LEARN THE BUSINESS OF GROWING FOOD FROM THE BEST MINDS IN FARMING TODAY IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE

 

Best Tool for Beginners: Cash Flow

Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon, SK 

Many beginning farmers who enroll in our learning programs already know the standard operating equipment of a SPIN farm – a cooler, tiller and seeder. An important tool they haven’t thought about is cash flow.

Cash flow is crucial for any small business, and it’s variability is a source of a lot of stress. One of the main objectives I had in creating the SPIN-Farming system was to make cash flow more steady and consistent.

One way to do that is to get off to a strong start early in the season. Being first at market with crops gives you early cash flow, before many other farmers have even started harvesting. It also gives you a jump on establishing regular customers. Examples of some of my early season crops: carrots,radish, scallion, spinach

Your crop repertoire also has to be diverse enough to support sales through mid and late season. So you need to aim to have a wide variety of crops,,consistently, as long as your season lasts.

Another way to achieve steady cash flow is to plan for it. That’s why important factors in SPIN’s business planning process is setting a revenue target and determining the number of your marketing weeks. Divide the two to get your average weekly revenue target. That’s your cash flow, and by tracking it each week, you can gauge your progress and be able to make adjustments as you go along to keep you on target, or change your targets, if need be.

Maintaining cash flow is among the most stressful parts of any business, but farmers have a lot more control over keeping it steady than they realize. They just have to plan for it, by thinking through their production strategically, and applying SPIN-Farming’s business framework. You may not always like the numbers you see, but you won’t be left at the end of the season asking what happened.

SF photo blog $1,000 spring farm stand

Early season cash flow is what SPIN farmers plan for. This is a $1,000 market stand in early May. .

LEARN THE BUSINESS OF GROWING FOOD FROM THE BEST MINDS IN FARMING TODAY IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE

 

In A Retail Frame Of Mind

Courtesy of Wally S., Saskatoon SK

Once farmers take on a year-round, permanent stand inside a Farmer’s Market building, they are in the retail business, whether they realize it or not. This presents some unique opportunities and challenges. On the plus side, you have less work because there is no setup and teardown on every market day. You can also invest in a more attractive design to give your stand huge curb appeal, which builds your brand and establishes you as a real pro.

And here’s what the pro’s know that beginners sometimes miss. Chances are your indoor market will be open multiple days per week, even in the winter. Some of these days the market can seem like a tomb. But to have a viable market means you have to maintain your presence, even during slow periods. This can be tough if you don’t have the right mindset. You need to think of your stand as a retail storefront. All retailers have slow periods, but they don’t turn out the lights and lock the door. They stay open even when the number of daily customers can be counted on one hand. The plus side at market is that, without the crowds, you can take time to forge deeper relationships with your regular customers.
SF photo blog empty market
The only way to sustain and grow a Farmer’s Market is to make it a place that customers want to come to, and can rely on, regularly. And that requires a critical mass of vendors being open. Beginning farmers, especially SPIN-scale ones, who don’t have a retail mindset, come and go at market, which is why I’m always glad to welcome and mentor new ones. Because the more of us who remain open, the stronger all our businesses will be.

LEARN HOW TO TOUGH IT OUT FROM THE BEST MINDS IN FARMING TODAY IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE