Rhubarb Has Sales Versatility

Courtesy of Wally S., Wally’s Market Garden, Pleasantdale, SK

Rhubarb can be a valuable crop for single crop production areas of a SPIN farm. My sales of rhubarb have been building for several years, and it is now in demand not only at my farmer’s market but also among chefs and bakers. I sell about 1,000 lbs. to an ice cream maker and also sold quite a bit to a wine maker.

I have plantings in many of my scattered plots. Here is one that will be harvested for my mid-week farmer’s market. I harvested about 25 1.25 lb. bunches from this plot. Work rate is about 1 hour to harvest and prep. Bunches go for $2.50. Crops that can be sold through multiple channels should take precedent in any crop repertoire.

SPIN Photo rhubarb

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Quick easy money: Potting up volunteer plants

Courtesy of Wally S., Wally’s Market Garden, Pleasatndale SK

In early spring when your cash flow is still not developed,  your sales can get a boost from a source many growers overlook or toss out: volunteer plants from around your property. Typical plants that do well in pots are catmint, chives, horseradish, mint, rhubarb,  sunflowers and  violets, but you can try just about anything. So instead of weeding them out out, look at them as an early season cash crop.

Once potted up these plants  can be sold within a couple of weeks, after they have established themselves in the container. Typical price points for containers can be SPIN’s usual mix and match pricing scheme of  $3.00 per container, or  2 for $5.00, or even $5.00 or $10.00 each. I know for a fact people will pay $10 for potted up rhubarb. Mint is a big seller of mine, too. Containers can be the typical clay pot or  recycled deli containers.

Money does not grow on trees, but sometimes  it can be found under your feet.

SF photo easy money 1

Volunteers around the garden can be potted up. Basically, just about anything works. This is catnip.

SF photo easy money 2

Here is catnip on its way to market. Mint and rhubarb are easy sells, too.

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Jumpstart an Herb Business on 1,200 Sq. Ft.

Courtesy of Wally S., Wally’s Market Garden, Pleasantdale SK

A SPIN member just joined the online support group looking to fast track some fresh herb sales. He wrote:

“Hello All. I plan to combine the sale of herbs only at two or three of my local farmers markets along with Pre-Packaged Nuts/ Seeds and Spices. My hope is to promote the sales of the nut and seed business with the fresh herb offerings. I have had success growing basil, chives, oregano, thyme, rosemary, sage and lavender on a small scale over the past three seasons and am ready to commit approximately x 1200 sq ft of garden space to this effort. Any feedback on what to focus on in order to maximize my effort would be greatly appreciated. I am a one man show, growing in Northeast PA. Zone 6a. Thanks in advance.”

Herbs are a great addition to diversify or compliment a product line,especially for solo operators because they are easy to plant, harvest and prep. Cilantro, dill,and parsley are good bets. You can get 2 -3 cuts of cilantro before it goes to seed. So you will need several staggered plantings to take you through the season. You can get even more cuts from baby/green dill, but again, you need staggered plantings. Parsley is all season, so there is no need for staggered plantings.

SF photo blog herb dill cilantro

Plant cilantro and dill with tight spacings using an Earthway seeder in 4 – 5 row standard beds, using the chard plate. Use transplants for parsley.

You should target units of production on the 100 to 200 bunches in total of the three herbs on a weekly basis. If you have a 20 marketing week period, you’ll produce 2,000 to 4,000 bunches. At $2.00 per bunch, you can target revenue of $4K to $8K.

Herbs are very high value, are always in demand at market and their fragrance adds a sensual dimension to your stand. So if you have some unused space next to the barbie, or can rig up some containers on a patio, you can make profitable use of it by growing the useful plants.

SF photo blog herb parsely in tubs cropped

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The Farm Startup Story No One Tells

Courtesy of Roxanne C., Philadelphia PA

Here’s the biggest untold story in farming today: starting out urban and small, greatly increases the chances of success. Stats? It’s too early yet, but over our 10 years of guiding farm startups, the anecdotal evidence is mounting.

SPIN-Farming members have always been clued in. Unlike the popular press that highlights the gloom and doom stories, we connect them in online meetups with those like Ryan Mason who are making it all work by the most important measurement of all – how much money they’re making.

Ryan’s urban farm startup story is now a cliché: Well-traveled, university-educated idealist takes up pedal-powered farming to address society’s ills. But what he’s accomplished is not well understood, and it illustrates what we’ve been pioneering for over 10 years.

Following the SPIN-Farming system, Ryan created Reclaim Urban Farm in Edmonton AB to shake up the status quo. Due to strong demand for local food by the community, his business flourished, plots and new sales channels multiplied, and his revenue steadily increased. Surpassing the critical 5 years in business mark last year, Ryan was ready to reclaim his family’s 50 acre farm. The sales channels he established as an urban farmer continue to be serviced at a greater scale with the larger rural operation. They include 2 farmers markets, a 30 member CSA and 55 wholesale customers.

Ryan has traded his bike for a Hino truck and is rebranding the business because he’s not urban any more. Reclaim Urban Farm has become Reclaim Organics. His principles have stayed the same along with his farming practices. He’s still working his plots intensively. It’s just that there are a lot more of them now. And there are a lot more zeroes in his revenue. Ryan’s gone from the rallying cry of “No more empty lots!” to managing payroll. The irony? He had to leave his family farm to come back to save it. The lesson?  Starting out urban, and small, greatly increases the chances of success. Because once you master production on a small space, establish sales channels that can continue to be serviced at greater scale, and start making a little money, you greatly increase your odds of figuring out how to make even more.

LEARN FROM THOSE LIKE RYAN MASON, WHO ARE STAYING IN BUSINESS LONG ENOUGH TO SCALE UP IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE

To Get the Best Seed Price, Make a Call

Courtesy of Wally S., Wally’s Market Garden, Pleasantdale, SK

In niche markets, SPIN farmers can adjust their pricing to cover their seed cost, but you should always try to get your seed costs down as low as possible. That means buying in bulk and shopping around.

Take pea greens. I found that 50 lbs. of peas can vary from $80 to $165, not counting delivery cost. A seed company I have built up a close relationship with over the years offers pea seed at around $80 for 50 .lbs, but this bulk quantity price is not listed publicly.  You have to call or email them. Johnny’s price is  double –  $165 for 50 lbs. The point is, if you don’t see what you need listed on a company’s website or catalog, pick up the phone. Personal contact with a seed supplier can save you money and establish a relationship that will keep on giving.

DDG5 photo 9 DSC00455

Volume is an important consideration when ordering seeds, since buying in bulk quantities reduces the cost. Here is a delivery of 50 lbs. of peas.   

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Back to the Future Doesn’t Work

Courtesy of Roxanne C.,Philadelphia PA

A new year and the same old hard luck farmers story. Once again it recounts the woeful tale of failing beginning farmers – you know the type. No farming background. Go to college. Run up debt. Quit unsatisfying city jobs. Escape to the country, Get a small piece of property.Buy a few assorted animals.Try to sell organic vegetables. Bills mount.Sales don’t happen. And the blaming starts. Agribusiness. The government. Changing weather. Lack of a level playing field. Brutal economics.

The root cause of their failure is their choice of an outdated “back to the land” startup model. You know, the one based on the agrarian ideal. The one that requires many acres, loads of overhead, debt and risk. The one that makes it harder and more expensive than it needs to be. The one that increases the chances of failure. The one that makes no business sense.

The successful 21st century farmers we know and helped train, honed their production skills on backyard size plots and serviced whatever types of markets they could access the quickest and easiest, using the least amount of gear they could afford or barter for. Some move around. Some scale up. Some specialize in certain crops. Some branch out into processed food. More and more of them who we do online meetups with have passed the 5 years in business milestone. A few have now passed the 10 year mark. What they all have in common is they aren’t trying to create the future of farming by returning to the past.

SF photo farm caution sign business sense

TO LEARN A FAST,ECONOMICAL, LOW-RISK, MODERN WAY TO START A FARM, START PURCHASING THE SPIN GUIDES HERE. IF YOU’RE NOT READY TO GO ALL-IN JUST YET, MEET SUCCESSFUL FARMERS IN OUR MEMBERSHIP GROUP. YOU CAN JOIN IT HERE.

RELATED POSTS:
Advice You Won’t Hear At Farming Conferences
Reality Check for New Farmers
Farming Has A New Narrative
Make This the Year of Logistical Thinking
Getting Back to Business                                                                                                    Are You Ready for Self-Employment?

 

Seeding Rate Helps Answer Whether A Crop Is Worth Growing

Courtesy of Wally S., Wally’s  Market Garden, Pleasantdale SK

The planning questions keep coming, and last week the big one was, “How do I know if a crop is worth growing?” Getting an accurate read on your seed costs is a big part of the answer. In fact, knowing the cost to seed a bed is make or break in planning.

To get an accurate read on your seed costs, you need to determine your seeding rate per bed. To do that, you need to determine the following for the crop in question:

> # of rows per bed
> width of each row
> in-row spacing
> # of seed required per row
> # of seed required per bed

Using benchmarks from SPIN’s Crop Profiles, let’s look at carrots as an example.

> # of rows per standard size bed: 3
> width of each row: 2”
> in-row spacing: 12” apart; 30 seeds per foot
> # of seed required per row: 750 seeds
> # of seed required per bed: 1,125

Next, using the seed cost stats from SPIN’s Crop Profiles, look at what seed costs look like:
> typical cost per 25M quantities: $20 – $40
> cost to seed a bed: $2 per bed for the most expensive varieties

If you use SPIN’s revenue target of $100 per bed, you can see the seed cost per bed is way less than the revenue per bed. And in fact, some types of carrots can generate revenue of close to $200 per bed. So now you can see why SPIN categorizes carrots as a very high value crop.

Do the same calculations for more expensive sprouting microgreens seed, and you could start to see costs of up to $20 to seed a bed. Factoring in other costs and your labor, you need to determine when the answer to, “Is a crop worth growing?” is “No.”

There are lots of variables that can come into play too. You can tweak your seeding rate, raise your prices, or negotiate seed costs. But as with all businesses, at the end of the day it comes down to knowing what calculations to make. Seeding rate is an important, but overlooked one.

DDG3 photo 18You’ll get a feel for the amount of seed you need to use after a few trial plantings. The goal is to figure out the minimum amount of seed you need in order to achieve your targeted yield.  And then record that rate and figure out the cost to seed a bed.  

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