In A Retail Frame Of Mind

Courtesy of Wally S., Saskatoon SK

Once farmers take on a year-round, permanent stand inside a Farmer’s Market building, they are in the retail business, whether they realize it or not. This presents some unique opportunities and challenges. On the plus side, you have less work because there is no setup and teardown on every market day. You can also invest in a more attractive design to give your stand huge curb appeal, which builds your brand and establishes you as a real pro.

And here’s what the pro’s know that beginners sometimes miss. Chances are your indoor market will be open multiple days per week, even in the winter. Some of these days the market can seem like a tomb. But to have a viable market means you have to maintain your presence, even during slow periods. This can be tough if you don’t have the right mindset. You need to think of your stand as a retail storefront. All retailers have slow periods, but they don’t turn out the lights and lock the door. They stay open even when the number of daily customers can be counted on one hand. The plus side at market is that, without the crowds, you can take time to forge deeper relationships with your regular customers.
SF photo blog empty market
The only way to sustain and grow a Farmer’s Market is to make it a place that customers want to come to, and can rely on, regularly. And that requires a critical mass of vendors being open. Beginning farmers, especially SPIN-scale ones, who don’t have a retail mindset, come and go at market, which is why I’m always glad to welcome and mentor new ones. Because the more of us who remain open, the stronger all our businesses will be.

LEARN HOW TO TOUGH IT OUT FROM THE BEST MINDS IN FARMING TODAY IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE

2018 Trends and Who’s Setting Them

Here’s SPIN-Farming’s Alphabet List of 2018 Trends to look forward to, culled from all the presentations at this year’s Member Meetups. Thanks to all of the forward thinking SPIN farmers listed below who presented their business plans, how they implemented them and the revenue they targeted and achieved.

SPIN’s online Member Meetups are THE place to get in on the latest entrepreneurial farming trends as they are happening and learn from the real-world experience of those who are using SPIN-Farming to create and develop successful businesses. If starting a farm business, or learning the business of growing food, is on your New Year’s to-do list, you’re welcome to join in. (see below).

SPIN’s Alphabet of 2018 Trends
Agritourism – yes even sub-acre farms can get in on this
Brand building – important now that there’s more competition
Collaborative CSA – low-risk way to scale
DIY supply chains – ditto above
Exclusivity – new way to work a niche
Food Safety – take a course; it’s the mark of professionalism
Grocery stores – they’re courting small producers now
Herbaceous cocktails – bars are now customers
Inventory tracking – use kanban
Just in time delivery –  online ordering makes it easy
Kickstarter- works for expansion plans
Livestock – collaborate on this
Mix and match pricing – customers always buy more this way
Nursery business – yes, a few backyards can support one
Organic certification – in some markets it’s an advantage
Pet food – collaborate with veterianarian
Quackleberry eggs – duck eggs sell
Relative crop values – track it to increase your profitability
Specialization – easier to stand out with what you’re good at
Targeted revenue – always the starting point
Utility sink  – a farmer’s spa!
Videomercials – consumers remember then
Wholesaling – ask for terms that work for you or walk away
X-pansion – if demand is there, grow beyond your backyard
Yardsharing – see above
Zippy packaging – good-bye dull earth tones

SPIN Farming’s 2017 Star Performers
SF photo Trends 2018

Beth Hagenbuch, Penrose Market Garden, Detroit MI                                            Rob Miller, Trefoil Gardens, Woodstock GA                                                                  Mike Meier, Ground Floor Farm, Stuart FL                                                               Ray Derksen, Market Garden 434, Sylvania SK                                                 Lourdes Casañares, Masagana Flower Farm, Manitoba,                                     Mark Voss, Voss Organics, Madison WI                                                                        Max Valyear, Green Wheel Farms, Belleville ON                                                          Tara Callaghan, Little Victory Farm, Hunter River, PEI                                              Cale Sprister, Sandy’s Way Microfarm, Sedalia CO                                                      Rod Olson, Leafy & Lyre, Calgary AB

WANT TO LEARN HOW TO GROW WITH THESE PRO’S?

There are two options You can purchase membership here, to participate in our online support group and get access to all past and future Member Meetups as well as monthly instant learning sessions conducted by SPIN-Farming’s creator, Wally Satzewich.

If you are committed to starting a business, purchase our guides here which also comes with a free trial membership.Be on trend and in the money in 2018!

 

Be Ready to Be Dynamic

Thanks to Ray Derksen,John Greenwood, Darmaris Katt, Beth Hagenbuch and Adithya Ramachanrdan for helping Wally lead last week’s meetup. and sharing their end of the year assessments in 5 areas: crops, marketing, work flow, gear and revenue.

SF photo fb Taking Stock 5 members non holiday aThe main theme was in-season revamps to farm plans are now the rule rather than the exception. SPIN farmers are constantly having to change throughout the season in response to food trends, customer tastes and competition.

What that means for 2018: 2 plans – one that is “core”, based on predictable, steady best sellers. And another that is a flex plan, based on more niche, experimental crops that can be changed out quickly throughout the season. Real-time analysis and record keeping are more important than ever. Lots of software out there to help you do that.

Flowers are a blooming trend, along with farmers having to take a more active role in building traffic to their farmer’s markets. Finding motivated labor is a key challenge, and controlling costs is the top 2018 priority. Lots more insights on the current state of the backyard farming business in the replay. Now playing 24/7 when you log in here.

Right Size Your Ambitions and Your Plots

Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon SK

Now that farmer’s markets are getting in full swing and CSA boxes are piled high at pick up points all over town, those who have been contemplating backyard farming suddenly become motivated to turn their intentions into action. I hear from two extremes – those who are overly ambitious, and those who are too cautious.

Interestingly, those with the least amount of land are the ones who are overly ambitious. They understand SPIN at its very basic level, which is commercial farming on an acre or less. Since that size land base is so dramatically less than a typical farm, they think it must be a cinch to start. So they figure they will start with an acre. Or, if they think they are being conservative, they want to tackle a half acre. But you can burn out on a half-acre just as easily and quickly as you can on 10 or 20 acres.

Start out with a few thousand square feet, say up to 5,000 sf max. It’s a very manageable amount of space for one person to initially prep and keep in top growing shape. For beginners, it’s an optimal size to gain experience with intensive relay cropping, which is the continual planting of different crops in the same plots throughout the season. And the amount of production and post-production can be managed without any outside labor. Once you have mastered relay cropping you can expand confidently and quickly, even in the same season.

The opposite extreme is those who have multi-acre spreads who think they need to prep their land and let it sit over the winter, putting off any production for an entire year. They are right that it takes time to bring a larger land base online. But again,I offer the same advice. Put aside a small plot, prep it, and start growing and selling immediately. The key to earning income from backyard farming is the ability to grow continuously, in significant volume, at commercial grade. And that can be mastered just as well, and in fact more quickly, on a small space. This is the rationale for our new program Seed to Cash in 14 Days or Less. Three new guides provide step-by-step instructions on how to progress through 3 different levels of production, starting with as little as 100 square feet.

It’s been said that farms are started by idealists and run by realists. You just need to last long enough to get from the one phase to the other. That means not being an overachiever or an underachiever. SPIN helps you hit the ground running at just the right pace so that you can go the distance.

Mod 1 landbase 4

Even if you have acres of land, fencing off a plot close to the house will get you growing and selling more quickly and successfully than if you tried to put a larger piece of land into production. This plot is easy to maintain, and can be used for intensive relays, in which 3 or more crops are grown in the same beds throughout the season. In essence, you are cutting by two thirds the amount of land you need for that same amount of production.

 

SPIN Bed Sizes Are Not Just Plug and Play

Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon SK

We often get asked, “Should I make all of my beds SPIN-size?” SPIN’s “standard size bed“ is a theoretical construct, as well as a practical one. Its dimensions are 2 feet wide by 25 feet long. This bed size is a basic unit of measure in the SPIN-Farming Basics system, and it serves as a reference point for planting, as well as revenue targeting. Having this reference served me well in the initial stages of developing my backyard farming operation because it eliminated a lot of trial and error, and it allowed me to measure my work rates and income.

But with experience came the confidence to adapt and experiment. Now I often use short beds, around 12 feet long. In suburban or rural plots I use what I call long beds, which might be double or triple the length of a standard bed.

SPIN Basics also calls for 1 foot walkways. One foot walkways work for many crops, but not all. You can adjust walkway width to accommodate crops that require different spacing. Walkway width can be two feet or even more for crops that vine out, such as pumpkin. I also use double width beds for crops that are quick growing, require no weeding and can be harvested all in one work session, like radish.

You should not be a slave to SPIN’s concepts, and in fact, those who have become successful, like Curtis Stone at Green City Acres, and Jean Martin Fortier at Les Jardins de la Grelinette have modified the system to suit their own circumstances and exercise their own creativity. Not surprisingly, they’ve been able to surpass SPIN’s main revenue benchmark of $50,000 gross from 20,000 sq. ft.

Both SPIN Basics and SPIN 2.0 provide standardized constructs, but SPIN is not meant to be a plug and play system. Some beginning farmers come to it expecting a template, as one of them put it, “to avoid doing it the long tedious way.” Using a system like SPIN can accelerate progress, but it does not eliminate process. You still have to think, make judgments and use your intuition. SPIN is not farming for dummies. You need to use your s-mall plot in-telligence.

Question: Which of the following are SPIN beds?

DDG3 photo 12 b design

 

DDG6 photo 11 DSC01255

 

DDG2 photo 26

 

SPIN Photo Gail Manitoba

 

Answer: All of them. These are all plots that  Gail and I farm. Some are urban, some are suburban and some are rural . We apply the SPIN system at all of them.