Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon, SK
It’s high summer for many of us now, but go to your standard grocery or corner store and check out what is on the shelf. Chances are it’s spring mix. And therein lies the secret to creating the best salad mix. The most important ingredient is change. Selling the same product day in and day out, year round, is no way to get people excited to pay top dollar for a premium product.
Change is an economic driver, and it fits very well with a SPIN farmer’s highly dynamic production plan. Components for salad mixes should change frequently, reflecting the seasons, what is ready to be harvested, what seeds are available and reasonably priced. You should continually add unusual greens to your mixes, because they distinguish you at market and can lead to a best seller that you would not otherwise have discovered. Many customers consider salad mixes to be a staple now, and buy them week after week. So marketing unusual greens as a salad mix breaks down people’s resistance to buying a new type of green that they might not be familiar with.
OK, so now that you have the concept behind creating successful salad mixes, what is the secret recipe? Pretty easy. There are 2 basic ingredients – base crops and novelty crops. Base crops are high yielding, quick to harvest crops like peas, radish and sunflowers. Novelty crops are inexpensive, and may be lower yielding or slower to mature, and are used to add color or texture, like red cabbage or broccoli. Right now I am just using peas and radish. I am also starting to grow yellow peas, which produces a “tendril“ pea. I have also added lentil greens, when I grow them.
Many a SPIN farmer’s career has been built on a signature salad mix. To find out how to get started, check out this case study and then start mixing it up.