Use SPIN’s Small Scale Advantage

Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon, SK

The emails and mailers are starting to come in outlining all the challenges and rewards of organic/eco/sustainable/regenerative farming, so that means workshop season will soon be upon us. A main theme of SPIN-Farming workshops is to understand and use your small scale advantage to out-compete the larger operators. It’s not hard to do, once you learn the tricks of the trade. Here are a few:

 Use the micro climate advantage on small plots, especially in an urban context. This allows you to get into production much earlier and extend production much later into the season. You can therefore offer crops that are not available from other growers, and charge premium pricing for them.

Make small timely plantings that larger growers can’t bother with. Small means not overwhelming and appropriate for your resources and current situation. Timely means properly sequenced to provide consistent supply, selling into periods of production shortfalls and making quick in-season adjustments.

 Experiment continually with  novel or exotic crops. You don’t have to bet the farm to find your next best seller and differentiate yourself at market.

Be on the lookout for new market niches and cater to them. With the world being increasingly mobile, communities are quickly being reshaped by emigres with distinct culinary tastes, and for many of them money is no object. Serving their unique needs for specialty crops is exactly what it means to be market-driven. Most farmers aren’t fans of deviations from a norm. Their plans are typically set by routines that follow long-term trends. But having the rapid response capability to capitalize on unforeseen opportunities is what SPIN-Farming is all about.

A former musician has this take: “SPIN-Farming teaches you the notes and scales and composition. Then it’s all improv.”Another SPIN farmer likens it to being a ninja. Maybe instead of that farming workshop, your time might be better spent exploring music or the martial arts. However you learn about farming, you can forget elaborate business plans that need executive summaries and table of contents. To grow food and make money nowadays, you need to be nimble and quick, and that means size really does matter.

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