1 MENTAL STATE
How are you feeling about your farm right now? (one word description)
2 OPERATNG MODEL
What was your operating model this year?
(Choose one: part-time seasonal, full-time seasonal, part-time year-round, full-time year round)
3 CROPS
Top sellers you’ll be keeping
Crops you’ll be dropping
New introductions
% of your crop repertoire that is mainstream veggies
% of your crop repertoire that is niche/exotic veggies
4 PRODUCTION
% of your production that was intensive relay production
% of your production that was bi-relay production
% of your production that was single crop production
% of your production that was perennials/fruit
How many total units did you produce?
How many marketing weeks did you have?
5 GEAR
Any major new investments?
6 WORKFLOW
Did you use outside help?
What worked, what didn’t?
Any improvements planned?
7 MARKETING
What worked?
What didn’t?
8 REVENUE TARGET – THIS YEAR
What was it for 2025, and did you make it?
9 REVENUE TARGET – NEXT YEAR
What is it?
10 LOOKING AHEAD – 2026 Business goal:
(Choose one: steady state. ramp up. scale back)
2026 SPIN Plan by the Numbers (fill in ??’s)
Growing space: ?? sq. ft.
Gross Revenue: $??k
Marketing weeks: ??
Total Units: ??
Don’t go it alone! When you run into questions, problems or want to share a brainstorm, the SPIN online support group is here.