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Tag: marketing

What’s Your Pricing Power? Just Ask.

Courtesy of Wally S., Wally’s Urban Market Garden, Pleasantdale SK Pricing is one of the most important elements of marketing. We all know that. The pricing benchmark I set when

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RX for Keeping Your Business Healthy

Courtesy of Roxanne C., Philadelphia, PA  Whatever else the ever-expanding ecosystem of food activists, advocates, bloggers, media celebrities and nonprofits has accomplished, it has convinced consumers that the big food

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Bee Friendly Farming Attracts Customers

Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon SK   Here is one certification that is easy to get, may go beyond certified organic, and is more relevant and

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Insta-fame. Insta-millions. Insta-success!

Courtesy of Julianna Tan, owner/operator, Those Girls at Market, Saskatoon, SK I’m just playing with you. Instagram doesn’t mean any of the above but it should be a tool to

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Is Organic Certification Worth It?

Courtesy of Roxanne C., Philadelphia PA The question frequently comes up, Do SPIN farmers get organic certification? The real question is, Is organic certification worth it?  Let’s think it through

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Farming Has a New Narrative

Courtesy of Roxanne C., Philadelphia PA Egged on by the ever-expanding ecosystem of farm advocacy groups, farmers seem compelled to explain how exceptional they are. Here is a recent example

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Defining Your Niche

Courtesy of Jared Regier, Chain Reaction Urban Farm, Saskatoon SK Starting out as a young farmer in a market with many seasoned veterans is a challenge. We have a thriving

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New Year, New Condo

Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon SK  There is a new 100 + unit condo opening up across the street from the Saskatoon Farmers Market. Starting late

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Plan to Extend 2016 Sales by Observing Market Conditions Now

Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon SK  Crop repertoires always vary from year to year. SPIN farmers aim to change up their offerings, experimenting with exotic crops,

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SPIN Apprenticeship Lesson: Respond to Seasonal Trends and Supply/Demand

Courtesy of Bryon H., Saskatoon SK Over the last two weekends at the Saturday farmers market I learned creative ways to increase exposure and sales. The first one was the transition

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