Courtesy of Roxanne C., Philadelphia PA
Here’s the biggest untold story in farming today: starting out urban and small, greatly increases the chances of success. Stats? It’s too early yet, but over our 10 years of guiding farm startups, the anecdotal evidence is mounting.
SPIN-Farming members have always been clued in. Unlike the popular press that highlights the gloom and doom stories, we connect them in online meetups with those like Ryan Mason who are making it all work by the most important measurement of all – how much money they’re making.
Ryan’s urban farm startup story is now a cliché: Well-traveled, university-educated idealist takes up pedal-powered farming to address society’s ills. But what he’s accomplished is not well understood, and it illustrates what we’ve been pioneering for over 10 years.
Following the SPIN-Farming system, Ryan created Reclaim Urban Farm in Edmonton AB to shake up the status quo. Due to strong demand for local food by the community, his business flourished, plots and new sales channels multiplied, and his revenue steadily increased. Surpassing the critical 5 years in business mark last year, Ryan was ready to reclaim his family’s 50 acre farm. The sales channels he established as an urban farmer continue to be serviced at a greater scale with the larger rural operation. They include 2 farmers markets, a 30 member CSA and 55 wholesale customers.
Ryan has traded his bike for a Hino truck and is rebranding the business because he’s not urban any more. Reclaim Urban Farm has become Reclaim Organics. His principles have stayed the same along with his farming practices. He’s still working his plots intensively. It’s just that there are a lot more of them now. And there are a lot more zeroes in his revenue. Ryan’s gone from the rallying cry of “No more empty lots!” to managing payroll. The irony? He had to leave his family farm to come back to save it. The lesson? Starting out urban, and small, greatly increases the chances of success. Because once you master production on a small space, establish sales channels that can continue to be serviced at greater scale, and start making a little money, you greatly increase your odds of figuring out how to make even more.
LEARN FROM THOSE LIKE RYAN MASON, WHO ARE STAYING IN BUSINESS LONG ENOUGH TO SCALE UP IN THE SPIN ONLINE SUPPORT GROUP. FREE TRIAL MEMBERSHIP WHEN YOU PURCHASE ANY SPIN GUIDE