SPIN farmers build their businesses on being niche. In the Instagram era, where the feedback loop among farmers, chefs and market customers is instantaneous, the shelf life on niche has gotten a lot shorter, a lot more crowded, making growers a lot more ambitious and creative.
Building and maintaining a niche farm business goes beyond the hunt for novel crops. Demographics. Product life cycles. Food trends. Growing strategies. Dig into the meaning of niche, what it has become and how best to use it to build a high-earning backyard scale farm business here.
Everything dies, baby, that’s a fact. But maybe everything that dies someday comes back.” –Bruce Springsteen singing about product life cycles