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What’s SPIN-Farming…How SPIN differs from conventional farming…SPIN formulas for success…Harvesting techniques…Marketing…Operating models
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#7 SPIN Marketing
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Creating a farm brand identity…A few words about organic…Marketing options…Community Supported Agriculture Programs(CSA)…Restaurant sales…Contract growing…Home deliveries…Buying clubs…Farm stands…Farmers markets…Stand display…Selling your produce…Professional marketing practices…Mix and match multiple unit pricing
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#4 Putting SPIN into Practice
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Key concepts…Utilizing standard-size beds…High and low value crops…Cropping levels of different intensity…Farm layout…Structured workflow…Market stand pricing…SPIN’s three most important concepts…Putting SPIN-Farming concepts into play
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SPIN-Farming Illustrated
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See how backyard-scale farming can help you realize your farming vision. 90 photos show you what is possible, and practical. Topics include SPIN concepts, land base, gear, work flow, production and marketing. If this makes a farming business look entirely do-able, well with SPIN-Farming, it is!
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#2 Getting Started
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Establishing a land base…Part-time land base options…Full-time land base options…Urban farming’s competitive edge…Farm design
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